![Joe Vennare on X: "These Swiss entrepreneurs turned an investment from Roger Federer into an $8 billion business. Today, they're going toe-to-toe with brands like Nike in the $75 billion sneaker market. Joe Vennare on X: "These Swiss entrepreneurs turned an investment from Roger Federer into an $8 billion business. Today, they're going toe-to-toe with brands like Nike in the $75 billion sneaker market.](https://pbs.twimg.com/media/F0MpxT9aIAURd6t.jpg:large)
Joe Vennare on X: "These Swiss entrepreneurs turned an investment from Roger Federer into an $8 billion business. Today, they're going toe-to-toe with brands like Nike in the $75 billion sneaker market.
![A close up of Roger Federer of Switzerland in action during his match against Bernard Tomic of Australia, round three of the Australian Open tennis tournament in Melbourne on Saturday, Jan. 19, A close up of Roger Federer of Switzerland in action during his match against Bernard Tomic of Australia, round three of the Australian Open tennis tournament in Melbourne on Saturday, Jan. 19,](https://l450v.alamy.com/450v/2jww0hk/closeup-of-the-shoes-of-roger-federer-of-switzerland-during-his-match-against-andy-murray-of-great-britain-in-the-quarterfinals-of-the-australian-open-tennis-tournament-in-melbourne-on-wednesday-jan-22-2014-aap-imagedave-crosling-no-archiving-editorial-use-only-strictly-editorial-use-only-no-commercial-use-no-books-2jww0hk.jpg)
A close up of Roger Federer of Switzerland in action during his match against Bernard Tomic of Australia, round three of the Australian Open tennis tournament in Melbourne on Saturday, Jan. 19,
![Roger Federer US Open 2012 Men's Match - Roger Federer v Fernando Verdasco - USTA Billie Jean King National Tennis Center Stock Photo - Alamy Roger Federer US Open 2012 Men's Match - Roger Federer v Fernando Verdasco - USTA Billie Jean King National Tennis Center Stock Photo - Alamy](https://c8.alamy.com/comp/DM7XHB/roger-federer-us-open-2012-mens-match-roger-federer-v-fernando-verdasco-DM7XHB.jpg)
Roger Federer US Open 2012 Men's Match - Roger Federer v Fernando Verdasco - USTA Billie Jean King National Tennis Center Stock Photo - Alamy
![Swiss tennis player Roger Federer cleaning soil from his shoe with racquet during French Open 2019, Paris, France Stock Photo - Alamy Swiss tennis player Roger Federer cleaning soil from his shoe with racquet during French Open 2019, Paris, France Stock Photo - Alamy](https://c8.alamy.com/zooms/6/0b1bdbd1ac6a4ebcbe716c589371edfe/w6cn2g.jpg)
Swiss tennis player Roger Federer cleaning soil from his shoe with racquet during French Open 2019, Paris, France Stock Photo - Alamy
![Roger Federer has launched an exclusive tennis-inspired sneaker in association with the Swiss running br… | White sneakers men, Adidas white shoes, Stylish sneakers Roger Federer has launched an exclusive tennis-inspired sneaker in association with the Swiss running br… | White sneakers men, Adidas white shoes, Stylish sneakers](https://i.pinimg.com/736x/63/5e/a8/635ea8f47bd11a32b3927e958a9eeb4f.jpg)
Roger Federer has launched an exclusive tennis-inspired sneaker in association with the Swiss running br… | White sneakers men, Adidas white shoes, Stylish sneakers
![Roger Federer, of Switzerland, reacts during a match against Grigor Dimitrov, of Bulgaria, during the quarterfinals of the U.S. Open tennis tournament Tuesday, Sept. 3, 2019, in New York. (AP Photo/Seth Wenig Roger Federer, of Switzerland, reacts during a match against Grigor Dimitrov, of Bulgaria, during the quarterfinals of the U.S. Open tennis tournament Tuesday, Sept. 3, 2019, in New York. (AP Photo/Seth Wenig](https://l450v.alamy.com/450v/2a0w2c4/geneva-switzerland-21st-sep-2019-rafael-nadal-of-team-europe-and-roger-federer-of-team-europe-reacts-during-day-2-of-the-laver-cup-2019-at-palexpo-on-september-21-2019-in-geneva-switzerland-the-laver-cup-will-see-six-players-from-the-rest-of-the-world-competing-against-their-counterparts-from-europe-team-world-is-captained-by-john-mcenroe-and-team-europe-is-captained-by-bjorn-borg-the-tournament-runs-from-september-20-22-credit-independent-photo-agencyalamy-live-news-2a0w2c4.jpg)
Roger Federer, of Switzerland, reacts during a match against Grigor Dimitrov, of Bulgaria, during the quarterfinals of the U.S. Open tennis tournament Tuesday, Sept. 3, 2019, in New York. (AP Photo/Seth Wenig
![How This Swiss Shoemaker Convinced Tennis Legend Roger Federer To Invest In Its 'Frankenstein' Sneakers How This Swiss Shoemaker Convinced Tennis Legend Roger Federer To Invest In Its 'Frankenstein' Sneakers](https://imageio.forbes.com/specials-images/imageserve/61445778fab5d7cd51dc9bde/Medium-JPEG-Roger-Federer-Editorial/1960x0.jpg?format=jpg&width=960)