![From $0 to $7 billion: Here's how Swiss running shoe company On is becoming one of the hottest sportswear brands From $0 to $7 billion: Here's how Swiss running shoe company On is becoming one of the hottest sportswear brands](https://image.cnbcfm.com/api/v1/image/106976799-MakeIt_211108_FounderEffect_ONSneakers_FinalCut_v400_01_16_05Still008.jpg?w=1910&h=1000)
From $0 to $7 billion: Here's how Swiss running shoe company On is becoming one of the hottest sportswear brands
![On Men's Cloudnova Z5 Rush Active Life Shoe in Black/White, Size: 8.5 in 2023 | Limited edition sneakers, Black and white shoes, Black and white man On Men's Cloudnova Z5 Rush Active Life Shoe in Black/White, Size: 8.5 in 2023 | Limited edition sneakers, Black and white shoes, Black and white man](https://i.pinimg.com/736x/e5/03/ec/e503ec2ed7e0287e155c4cca228a2149.jpg)
On Men's Cloudnova Z5 Rush Active Life Shoe in Black/White, Size: 8.5 in 2023 | Limited edition sneakers, Black and white shoes, Black and white man
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![How This Swiss Shoemaker Convinced Tennis Legend Roger Federer To Invest In Its 'Frankenstein' Sneakers How This Swiss Shoemaker Convinced Tennis Legend Roger Federer To Invest In Its 'Frankenstein' Sneakers](https://imageio.forbes.com/specials-images/imageserve/61445778fab5d7cd51dc9bde/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds)